OUR dream team

Ridestore are a bunch of passionate individuals. We work from anywhere we feel like; from the French Alps, Germany, Bali and Ukraine. Anywhere that lets us experience life. The world is our playground, slack is our office. Performance and execution rules. Location or hours worked are secondary. We work from different places, but our team spirit is filled with energy and love for each other.

By embracing digital tools, we are more connected than ever. A few times per year we have meet-ups and let the good vibes flow (link to the vlog from Hintertux). We meet new people and have the opportunity to get to know each other on a deeper level. Working remotely gives us the freedom we need and we are growing stronger every day. 

But we don't take this for granted; to reach higher grounds, we have to execute at the highest level. We care for each other more like a team than a family. A good analogy is a soccer team; every position must be filled with the most amazing players to score, you're only as strong as your weakest player.  A family is about unconditional love, despite the action of its members. A dream team is about performing at your highest level, caring about your teammates and being aware of that you might not be in the team forever.

High performance is rewarded by giving you the chance to create your dream role.

Follow us on insta under #ridestorecrew

The customer experience team at the meetup in Hintertux, Austria.

The customer experience team at the meetup in Hintertux, Austria.

our departments


Customer experiencE

The heart of ridestore is our customer team. The customers are our blood. We have local customer teams working on 7 different markets. We keep adding new teams members as traction grows. The team members are sharing their local customer knowledge with each other and all of ridestore.  The teams also work with all types of project improvements identified through the customers or other ideas that are close to their hearts.


Marketing is about trust and awareness. Which we create by delivering a WOW experience for our customers. In order to scale this feeling, we are using social media. Our marketing efforts go into embracing and boosting the customer power. Some might call it growth marketing, we call it true marketing.

Design & Production

By using our customer's feedback, we break down and rebuild major parts of the design- and production elements. To wear gear created by ridestore should feel like being a part of our movement. It's more than a few designers that have created a jacket. It's new ideas and improvements created together with our customers.

The production team is located in Sweden.

tech development

Our tech is the backbone of ridestore. All parts need to be created to match our customer's behaviour. By working close to our customer teams, we make sure that our tech works seamlessly.

The tech team consists of the most competent and self-managed coders we can find all over the world.