How Company Culture Shapes Employee Motivation

Like most fast-growing companies, we rely on customer satisfaction to gain momentum in the market. As demonstrated in previous articles, we believe that communication with our customers is crucial in the modern internet age. To satisfy our customers, we realized that it was essential to enable the creation of an honest and strong corporate culture to allow our employees to flourish and to be happy.

Why do we work?

No need to write a novel here. Even if it is the noblest of causes, when you work in a non-welcoming environment to pay your bills and meet your basic requirements, motivation is relatively difficult to find. On the other hand, an employee who supports the same needs but has a smile on their face when starting the day will be much more motivated to achieve the most from the day! Plus they will be more pleasant and open to the professional environment, which will allow each member of the team to learn from them to ask for advice. The fundamental idea is that if people are happy and relaxed and if they love their job, they perform better, achieve more and overall create a more happy and positive environment.

Felix work

It is our learning instinct

3 performance optimization methods we use :


“Play” refers to the enthusiasm we put into everyday tasks and the motivation from the results. At Ridestore, we want each of our members to feel good. By doing what interests them, they are more motivated than ever; it is our learning instinct, tied to curiosity, experimentation, and exploring challenging problems.


We all have the same goal: To grow our business in the most honest way possible. It is essential for us that this goal is clear and in line with the values of our employees because it is them who help us progress every day. With this in mind, we think it's important for everyone to understand the impact of each task, from the small works to the vast projects. All jobs, functions, and responsibilities are equally important on the journey to achieving our goals.


Whether it's giving feedback on things to improve or taking a step back to develop a new idea and gain some perspective. This topic is one of the most important ones because it's at this very moment that each of our employees invests in our business with their time and dedication. We guide them and give them advice, but it is the employees who, through their understanding of their responsibilities and value to the company can help projects move forward.

Love your job

if they love their job

They perform better

What leaders can do

Although all results are driven by our members, its leaders who guide them along their progress. At Ridestore, our leaders are there only to guide their teams and take care of their well-being. The decision-making role of these positions is shared within the groups who always have the opportunity to give their opinion with complete honesty. We don't want our members to see the leaders are boss’, managers in the traditional sense, those who throw their weight around... The team isn't run or managed by anyone, not even the leader, the leader and the members help achieve results together as equals, a team in every sense of the word.

Corporate Culture

We don't like the concept of the traditional corporate culture. The stuffy office, the tired and disgruntled workers. Our style is a little different. We have allowed our staff/members to create their own ideal work environment. They shape it, they built it and therefore they can work in a relaxed and happy atmosphere. We have the result to prove this method works, empowering people to work hard and collectively help the company achieve its collective goals.

Protecting the brand promise.

At Ridestore, our culture is what we hold most dear.; it's our guideline. Nevertheless, we must pay attention to the concept of protection. Our corporate culture is evolving; we are on the right track. With an eclectic mix of more seasoned members and innovation from new members, we can strive for success. Instead of trying for unattainable goals, we continually develop, change and adapt.